Posts Tagged ‘Hadid’

#TOMMYNOW Fall ’16 Collection ft. TOMMYXGIGI – FULL SHOW

9 november 2016

#TOMMYNOW Fall ’16 Collection ft. TOMMYXGIGI – FULL SHOW

Gepubliceerd op: 16 september 2016

LIVE from Tommy Pier in New York City… Experience every moment from the TOMMYNOW runway exactly as it happened! Catch every look from the Fall 2016 Women’s collection featuring Gigi Hadid’s first-ever #TOMMYXGIGI capsule! Filled with romantic nautical looks, sailorette stripes and military touches, your front row seat is waiting. Don’t forget to shop it all at tom.my/now

Bron: YouTube.com (Tommy Hilfiger)

Zie ook:
9 Things to Know About Tommy Hilfiger’s Fall 2016 Show With Gigi Hadid (Vogue.com)

Links:
tom.my/gigi
facebook.com/officialgigihadid
facebook.com/tommyhilfiger
twitter.com/gigihadid
twitter.com/tommyhilfiger
instagram.com/gigihadid
instagram.com/tommyhilfiger
instagram.com/itsgigihadid
instagram.com/tommyhilfiger

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Gigi and Tommy take fashion to the funfair

9 november 2016

Gigi and Tommy take fashion to the funfair
Staged at a carnvival, the designer’s AW16 See Now, Buy Now show blurred the line between fashion and entertainment


via @tommyhilfiger

New York City, 10 september 2016 – Last year at New York Fashion Week, Givenchy did something radical: it invited 1,500 members of the public to its SS15 show, a move that was heralded by the owner of a major fashion PR company as “the officialisation of fashion as entertainment.” Last night, Tommy Hilfiger did something to the same effect by inviting a similarly large amount of non-industry professionals (around 1,000 people) to attend his AW16 show, staged at New York’s Pier 16 – which he had transformed into an IRL funfair, complete with rides, temporary tattoo booths, and cotton candy machines. What could be a more fitting location to sell the idea of fashion as entertainment than a funfair?

Of course, Hilfiger was selling more than an idea, he was selling clothes – immediately. This was the designer’s inaugural ‘See Now, Buy Now’ collection, whereby the clothes and accessories were made available to purchase straight after – no, during – the show, instead of after a six-month wait. In fact, you can watch the entire proceedings online now and click on each look as it comes down the runway, see the breakdown of items and purchase them. The transition between see, want, buy has never been more seamless – or more immediate.

But the idea of entertainment went beyond the funfair – it was on the catwalk where Gigi Hadid and her fellow model stars Hailey Baldwin, Stella Maxwell and Sara Sampaio walked (together, these four women have over 35 million Instagram followers, which illustrates something of their pop cultural gravitas), and it was on the front row too where Taylor Swift, Martha Hunt, Gigi’s younger brother Anwar and Kris Jenner sat.

Gigi was central to this show – not only did she model in it, she designed part of the collection in collaboration with the designer, took over his Snapchat account and walked the finale with him, arm-in-arm. Together, they make a fitting pair – as the quintessential All-American girl next door, she represents the brand’s values in a way that reflects the times – and has that all important social media reach.

This was fashion engineered to be entertaining and to appeal to as many people as possible, representing a new type of runway. Shows used to be exclusive events, reserved only for a select few industry insiders – this was anything but.


Photo: instagram @gigihadid

Bron: Dazeddigital.com

Address:
Pier 16
89 South Street
New York
NY 10038

Zie ook:
9 Things to Know About Tommy Hilfiger’s Fall 2016 Show With Gigi Hadid (Vogue.com)

Links:
tom.my/gigi
facebook.com/officialgigihadid
facebook.com/tommyhilfiger
twitter.com/gigihadid
twitter.com/tommyhilfiger
instagram.com/gigihadid
instagram.com/tommyhilfiger
instagram.com/itsgigihadid
instagram.com/tommyhilfiger

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Inside the #TOMMYXGIGI Collaboration

9 november 2016

Inside the #TOMMYXGIGI Collaboration

Gepubliceerd op: 15 september 2016

Brought to you by @BazaarUK, an inside look at the creative magic and inspiration behind #TOMMYXGIGI. The supermodel of the today, Gigi Hadid, brings her West Coast stamp to Tommy’s signature East Coast classics. Learn more about how this iconic collection came to be!

Know every detail. See every scene. Join team Tommy and subscribe with us on YouTube ?? tom.my/youtube/a>

STAY CONNECTED ?? GET SOCIAL WITH US!
Shop: tom.my/shop
Twitter: twitter.com/tommyhilfiger
Facebook: facebook.com/tommyhilfiger
Google+: plus.google.com/+tommyhilfiger
Instagram: instagram.com/tommyhilfiger
Pinterest: pinterest.com/tommyhilfiger
Snapchat: tom.my/snapchat
Tumblr: tommyhilfiger.tumblr.com

ABOUT TOMMY HILFIGER
Tommy Hilfiger is one of the most innovative and recognized brands in the world for American style with a signature twist. Known for some of the most followed fashion shows to exhibition and concert partnerships, the brand’s offerings only continue to grow.

Bron: YouTube.com (Tommy Hilfiger)

Zie ook:
9 Things to Know About Tommy Hilfiger’s Fall 2016 Show With Gigi Hadid (Vogue.com)

Links:
tom.my/gigi
facebook.com/officialgigihadid
facebook.com/tommyhilfiger
twitter.com/gigihadid
twitter.com/tommyhilfiger
instagram.com/gigihadid
instagram.com/tommyhilfiger
instagram.com/itsgigihadid
instagram.com/tommyhilfiger

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Tommy Hilfiger and Gigi Hadid are building a fashion funfair

9 november 2016

Tommy Hilfiger and Gigi Hadid are building a fashion funfair
For NYFW, the American brand will erect a fairground on New York’s Pier 16, complete with a 40-ft Ferris wheel


Photo: Courtesy of Tommy Hilfiger / @tommyhilfiger

New York City, 23 augustus 2016 – Tommy Hilfiger isn’t exactly low key when it comes to runway shows – over recent seasons, he’s created an enormous Tommy-branded football stadium, a swimming pool, and a flower-power festival set in which to show his new collections. His latest plan is, somehow, even bigger: on September 9th, he’s taking over Pier 16 in NYC to construct Tommy Pier, a fairground-style location for his latest show. 2000 guests will be invited, with half of them Hilfiger fans rather than press.

WWD reports that “featured on the pier will be iconic fair rides and games, including a 40-foot Ferris wheel, classic fairground foods such as pretzels, hot dogs, hamburgers, ice cream sandwiches, cotton candy, lobster rolls, doughnuts and French fries. And fashion.” Of course, fashion – the extravaganza is in part to celebrate his new collaborative collection with Gigi Hadid, which will be sent down a runway with the AW16 collection. It’s all set to be live broadcast and immediately shoppable online – the first entirely “see now buy now” collection by the brand.

The next day, the space will open to the public, with Gigi pop-ups, a Tommy Hilfiger vintage shop, record shop and more. For a chance to attend the fashion show, keep your eyes trained in Tommy’s direction – some tickets will be given out for free.

tommy.com


Courtesy of Tommy Hilfiger

Bron: dazeddigital.com

Address:
Pier 16
89 South Street
New York
NY 10038

Zie ook:
9 Things to Know About Tommy Hilfiger’s Fall 2016 Show With Gigi Hadid (Vogue.com)

Links:
tom.my/gigi
facebook.com/officialgigihadid
facebook.com/tommyhilfiger
twitter.com/gigihadid
twitter.com/tommyhilfiger
instagram.com/gigihadid
instagram.com/tommyhilfiger
instagram.com/itsgigihadid
instagram.com/tommyhilfiger

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Picture Gigi Hadid and Disney’s Bambi

8 november 2016

Picture Gigi Hadid and Disney’s Bambi

Bron: instagram.com/gigihadid (september 2016)

Links:
wwww.instagram.com/gigihadid

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